Key Learning Outcomes
- What is the current status of the industry
- What is likely to happen in the coming 5 years
- Detailed understanding of supply/demand, network dynamics, consolidation, network design and optimisation
- How to understand scale and pricing in liner shipping
- What are the opportunities for differentiation
- Why are we at the “end game” now for the mega carriers
- Why will a number of niche carriers disappear in the coming years
About the Course
Global Liner Shipping is undergoing the largest transformation since the invention of the container itself. The core business models and business cultures which made the shipping lines successful are now in flux, with emergence of new business models in a new environment. This transformation is a source of opportunity for industry stakeholders, but equally a source of grave risk should existing companies fail to adapt accordingly.
This interactive programme provides a foundation for industry stakeholders to understand the fundamental trends impacting the liner shipping business, navigate through critical elements supply/demand, network dynamics, pricing, scale, network design and optimisation as well as consolidation. The seminar looks at the impact carrier strategies and developments various stakeholders in the network including terminals, cargo owners and forwarders to give a holistic understanding and enable attendees to find the right path for their company to not only survive but thrive in the long-term.
Who Will Benefit
- Shippers and Cargo Owners
- Shipping Lines and Carriers
- Port & Terminal Operators
- Container Leasing Companies
- Ship Agents
- Anyone engaged in liner shipping
What past participants have said about our Maritime Courses:
“Very informative and real life examples provided”
– Kristal Thian, Shipping Ops Executive, Total Oil Asia-Pacific Pte Ltd
“I learnt new things/ knowledge”
– Sashi Indhiran, Legal Counsel, Sumitomo Chemical Asia Pte Ltd
“Real life cases are introduced, relevant to my work and to learn and gain better understanding, detailed & comprehensive notes”
– Quek Shu Yu, Chartering / Shipbroking – Dry Cargo, KZ Maritime Pte Ltd
“Highly knowledgeable speaker, relevant course for my job”
– Yosua Iskandar, BMS Coal Sales Pte Ltd
CEO & Partner
Lars Jensen has 17 years of experience from inside the shipping industry. This covers a combined period of 8 years as Director of driving and developing market intelligence & analysis for Maersk Line, Maersk Logistics and The Containership Company. Additionally Lars Jensen has for 2 years been CEO of the purely online container carrier Youship, as well as in charge of developing and implementing eCommerce strategy in Maersk Line.
Since 2011, Lars Jensen has acted as an independent strategic analyst, advisor and thought leader in the container shipping industry with customers including container lines, ports and terminals, universities as
well as innovative digital and IT companies in the shipping sector. Lars Jensen is CEO and Partner of SeaIntelligence Consulting, which is focused on providing expert assistance in strategic decision making, analysis, process improvement and revenue management in the shipping sector. Additionally, Lars Jensen is the co-founder of SeaIntel Maritime Analysis which was founded in 2011 and focused on providing impartial as well as actionable market intelligence for the container shipping industry. The information is often used by all market participants from carriers and shippers to ports and financial institutions.
Lars Jensen is also the CEO and founder of CyberKeel, focusing on cybersecurity in the maritime industry, providing cyber security assessments onshore and on vessels as well as assist in improving cyber security readiness. In 2016 Lars Jensen co-founded LinerGrid providing advanced tools to optimize network design for container carriers and also joined the board of the New York Shipping Exchange.
Prior to entering the shipping industry, Lars Jensen completed a Ph.D. on complex mathematical analysis in physics, as well as worked with technological innovation and modelling in the Oil&Gas industry.
Lars Jensen is a recognized thought leader on strategic developments in the liner shipping industry, and is often used as a speaker at international shipping conferences. Additionally, Lars has experience in designing and executing training courses for the Maersk Line Shipping Education as well as tailor-made training courses for individual companies and is acting as both teacher and coach at the maritime MBA at Copenhagen Business School. He is the cofounder of LinerGame which is focused on providing innovative training and teambuilding in the liner shipping industry.
He is also the author of the book “Culture Shock in Maersk Line” outlining the changes in the world’s largest container line over the past 15 years and “Liner Shipping 2025” focusing on the changes to come in the industry and how carriers, terminals, shippers and forwards should navigate to be successful.
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INTRODUCTION TO LINER SHIPPING & KEY DRIVERS
- What is liner shipping?
- What are the core drivers in liner shipping?
- What are the available data sources – and how credible are they?
BASICS OF FORECASTING – DEMAND, CAPACITY & TRADE UPDATES
- How to understand supply
- How to understand demand
- The complexities arising from network dynamics when measuring market balance
- Modelling past and present supply/demand balance
- How to forecast supply and demand developments?
FORMATION OF FREIGHT RATES
- Freight rate developments
- Can pricing be linked to supply/demand balance?
- The impact of rate increases
- Understanding rate erosion
- The use of game theoretic models
- The dynamics of price wars
PRICING, YIELD AND INTEGRATED REVENUE MANAGEMENT
- Pricing and yield management
- The impact of network pricing models
- The problem of contract non-enforceability
- The problem of balancing yield optimization and sales KPIs
SCALES ADVANTAGE IN LINER SHIPPING
- The two types of scale advantage in liner shipping
- The importance of vessel size
- The importance of network size
NETWORK DESIGN AND VESSELS SCHEDULING
- Network design and optimization
- How to calculate single liner string economics
- How to calculate network economics
- Balancing three core components: Network cost, flow of full containers, repositioning of empty containers
- The strategic opportunities and choices for the carriers
- Why do the carriers seemingly choose the same strategies?
- Viable niche strategies
IMPACTS ON OTHER STAKEHOLDERS
- The impact carrier strategies and developments will have on terminals
- The impact carrier strategies and developments will have on cargo owners
- The impact carrier strategies and developments will have on forwarders
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