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02-07-2020 (Singapore)

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Pharma Pricing

2 – 3 July 2020 | Mandarin Orchard Hotel, Singapore

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Register 2 Delegates & the 3rd Comes free!
Early Bird Rate: Register & Pay by 8 May 2020


Key Learning Outcomes & Case Studies Include

  • Pharma pricing strategies and case studies across product segments – biosimilars, generics, combinations, brands, OTC, orphans in ASEAN
  • Price control mechanisms and tools
  • Who sets the pricing and what influences them
  • The growing importance of “value for money” considerations
  • Understanding how healthcare structures and models impact pricing
  • Pharma reimbursement strategies
  • Pharma pricing composition and sensitivity

Who Should Attend

  • Pricing, Market Access Professionals who want to learn about regional markets
  • Regulatory professionals who want to learn about commercial issues
  • Strategic planners who want to know where they might go next
  • Those who want insight into the way that markets influence each other
  • Anyone who wants to understand global pricing issues



Packages Price
2 Day TrainingSGD $3595SGD $3395Early BirdEarly Bird

Early Bird Rate: Register & Pay by 8 May 2020

Register 2 Delegates & the 3rd attends FREE!
Group rate is based on normal rate of 2-day main conference package only.
For Group Registrations, email or call +65 6508 2401


  • Special Group Discount pricing is applicable to groups of 2 or more delegates from the same organisation registering for the same event, at the same time.
  • Fee stated is the discounted price PER DELEGATE. Only one discount applies – either the early bird rate OR the Special Group Discount.
  • All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
  • A 7% Goods & Services Tax (GST) is applicable to all Singapore based companies for Singapore venue.
  • View payment terms and bank transfer details, click here »

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Ad Rietveld
Executive Director
RJW & Partners

Ad has spent most of his professional career in the pricing and reimbursement of pharmaceuticals with positions as a government payer, in consulting and in industry. He is widely seen as one of the foremost experts working in pricing and reimbursement. During his years in consultancy at RJW & partners since 2008nand previously at Cambridge Pharma Consultancy (now part of IMS Health) from 2000, Ad has advised on a wide range of projects in numerous therapeutic areas for many pharmaceutical companies, bringing his experience as a payer to bear in providing comprehensive market access solutions.

Prior to working in consultancy, Ad was Deputy Director of Pharmaceutical Affairs at the Dutch Ministry of Health, responsible for the development and implementation of pharmaceutical cost containment policies, including the development of a reference price system and price controls. He has an in-depth understanding of social health care insurance systems and has acted as a member of international advisory bodies, including the European Commission’s Pharmaceutical Pricing Transparency Committee. He has been closely involved with the World Health Organisation and World Bank in the development of international pharmaceutical policies and has helped develop the pricing and reimbursement systems in Vietnam, Serbia, Romania and Albania, among others.

Ad founded RJW & Partners in 2008 with other renowned P&R experts including Neil Johnson and Chloe Brown, specialised in providing Pricing strategy development; Evaluation of new opportunities; Value proposition development, validation & communication; Evidence gap analysis and planning; Payer environment assessment; as well as Payer negotiation training. He has since involved in hundreds of projects, advising all therapeutic areas and most of today’s leading brands on pricing and market access strategies across Europe, US, Canada, Asia- Pacific and Latin America regions. His multinational clients include Novartis, AstraZeneca, Biogen, Ipsen, Santen, and many more. Some works he has done recently include:

  • Payer perspective on new data for an oncology product
  • Providing global recommendations for pricing and indication sequencing in oncology
  • Pricing & market access recommendations for a product in alcohol dependence
  • Evidence requirements and funding of a long-acting intravenous antibiotic
  • Global Value Dossier development for a new product in ADHD
  • Assessment to inform corporate strategy based on P&MA issues with biosimilars
  • Assessment of Future Payer Environment for Pipeline Products using a Payer Advisory Board
  • Assessment of the price potential of an intranasal formulation of a benzodiazepine
  • Assessment of the P&MA potential of an in-licensing opportunity for a drug replacing surgery
  • Delivered a Senior management workshop to aid integration of P&MA principles into development
  • Payer objection handling workshop for an orphan drug
  • Ad has a degree in medicine and an MBA from the Rotterdam School of Management




Session 1 – Healthcare structures and models

  • USA example
  • European example
  • ASEAN example

Session 2 – Country cost control measures (demand and supply approaches)

  • USA example
  • European example
  • ASEAN example

Session 3 – Pricing and reimbursement systems across the globe

  • USA example
  • European example
  • ASEAN example


Session 4 – Price composition and sensitivity

  • Price modelling
  • Secondary research
  • Primary research
  • Scientific advice (P&R and regulatory)
  • Formal
  • Informal
  • Competitive response
  • International aspects

Session 5 – Reimbursement

  • Requirements
  • Preparing dossiers
  • Negotiations
  • International aspects

Session 6: Proving value

  • Informing clinical strategy
  • HTA overview
  • HTA applications and case studies
  • Demonstrating value to payers and regulators
  • Early market access approach
  • In-licensing due diligence

Session 7: Formulary management – ASEAN case study

  • Rational selection of products methodology
  • How drug selection works at national, regional and hospital level
  • Procurement models and consortia
  • Final negotiations
  • International aspects


  • Strategic Pharma Pricing Roadmap
  • ASEAN’s response to “Early Market Access”

Session 8: Market access in relation to pricing, reimbursement and procurement

  • Early access schemes
  • Reference pricing, price corridors and launch sequencing
  • Indication sequencing
  • Patient access schemes
  • Parallel trade


Session 9 – Orphan Drugs Module

  • Introduction
  • Specific considerations
  • Regulations supporting access
  • Pricing
  • Pre-approval use
  • Case studies and lessons learned – Rare disease

Session 10 – Biosimilars and Pricing

  • Clinical and Budget impact data needs
  • Pricing and reimbursement requirements
  • Operational issues

Session 11 – Combination products

  • Position of regulators
  • Pricing and reimbursement requirements
  • Data needs and studies

Session 12: Generics

  • Abbreviated pricing and reimbursement procedures
  • Data needs and studies
  • Limits in pricing and reimbursement

when & where

02 - 03 Jul 2020

Mandarin Orchard Singapore, by Meritus
333 Orchard Road, Singapore 238867
Tel: +65 6831 6062 | Fax: +65 6737 3130
Mobile No.: +65 8298 9442
Contact Person: Tan Ai Li

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