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overview
Key Learning Outcomes & Case Studies Include
- Pharma pricing strategies and case studies across product segments – biosimilars, generics, combinations, brands, OTC, orphans in ASEAN
- Price control mechanisms and tools
- Who sets the pricing and what influences them
- The growing importance of “value for money” considerations
- Understanding how healthcare structures and models impact pricing
- Pharma reimbursement strategies
- Pharma pricing composition and sensitivity
About the Course
Whilst significant opportunities exist in emerging markets, the heterogeneous nature of pricing & reimbursement environment causes enormous uncertainty to commercial success. This interactive programme has been built to enable attendees navigate through such complex policies, reimbursement systems and competition in pharmaceutical industry globally with spotlight in Asian countries.
To help you develop successful market access strategies, this leading masterclass brings together practical case studies of numerous drug segments, including orphan drugs, oncology, biosimilars, generics, OTC among others.
Who Will Benefit
- Pricing, Market Access Professionals who want to learn about regional markets
- Regulatory professionals who want to learn about commercial issues
- Strategic planners who want to know where they might go next
- Those who want insight into the way that markets influence each other
- Anyone who wants to understand global pricing issues
pricing
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Trainer
Ad Rietveld
Executive Director
RJW & Partners
Ad has spent most of his professional career in the pricing and reimbursement of pharmaceuticals with positions as a government payer, in consulting and in industry. He is widely seen as one of the foremost experts working in pricing and reimbursement. During his years in consultancy at RJW & partners since 2008nand previously at Cambridge Pharma Consultancy (now part of IMS Health) from 2000, Ad has advised on a wide range of projects in numerous therapeutic areas for many pharmaceutical companies, bringing his experience as a payer to bear in providing comprehensive market access solutions.
Prior to working in consultancy, Ad was Deputy Director of Pharmaceutical Affairs at the Dutch Ministry of Health, responsible for the development and implementation of pharmaceutical cost containment policies, including the development of a reference price system and price controls. He has an in-depth understanding of social health care insurance systems and has acted as a member of international advisory bodies, including the European Commission’s Pharmaceutical Pricing Transparency Committee. He has been closely involved with the World Health Organisation and World Bank in the development of international pharmaceutical policies and has helped develop the pricing and reimbursement systems in Vietnam, Serbia, Romania and Albania, among others.
Ad founded RJW & Partners in 2008 with other renowned P&R experts including Neil Johnson and Chloe Brown, specialised in providing Pricing strategy development; Evaluation of new opportunities; Value proposition development, validation & communication; Evidence gap analysis and planning; Payer environment assessment; as well as Payer negotiation training. He has since involved in hundreds of projects, advising all therapeutic areas and most of today’s leading brands on pricing and market access strategies across Europe, US, Canada, Asia- Pacific and Latin America regions. His multinational clients include Novartis, AstraZeneca, Biogen, Ipsen, Santen, and many more. Some works he has done recently include:
- Payer perspective on new data for an oncology product
- Providing global recommendations for pricing and indication sequencing in oncology
- Pricing & market access recommendations for a product in alcohol dependence
- Evidence requirements and funding of a long-acting intravenous antibiotic
- Global Value Dossier development for a new product in ADHD
- Assessment to inform corporate strategy based on P&MA issues with biosimilars
- Assessment of Future Payer Environment for Pipeline Products using a Payer Advisory Board
- Assessment of the price potential of an intranasal formulation of a benzodiazepine
- Assessment of the P&MA potential of an in-licensing opportunity for a drug replacing surgery
- Delivered a Senior management workshop to aid integration of P&MA principles into development
- Payer objection handling workshop for an orphan drug
- Ad has a degree in medicine and an MBA from the Rotterdam School of Management
Agenda
A COMPREHENSIVE APPROACH TO FUNDING: PRICING, REIMBURSEMENT AND PROCUREMENT OF MEDICINES IN A GLOBAL AND ASIAN PERSPECTIVE.
MODULE 1
THE INTERNATIONAL P&R ENVIRONMENT
Session 1 – Healthcare structures and models
- USA example
- European example
- ASEAN example
Session 2 – Country cost control measures (demand and supply approaches)
- USA example
- European example
- ASEAN example
Session 3 – Pricing and reimbursement systems across the globe
- USA example
- European example
- ASEAN example
MODULE 2
STRATEGY: PRICING & REIMBURSEMENT STRATEGY
Session 4 – Price composition and sensitivity
- Price modelling
- Secondary research
- Primary research
- Scientific advice (P&R and regulatory)
- Formal
- Informal
- Competitive response
- International aspects
Session 5 – Reimbursement
- Requirements
- Preparing dossiers
- Negotiations
- International aspects
Session 6: Proving value
- Informing clinical strategy
- HTA overview
- HTA applications and case studies
- Demonstrating value to payers and regulators
- Early market access approach
- In-licensing due diligence
MODULE 3
Session 7: Formulary management – ASEAN case study
- Rational selection of products methodology
- How drug selection works at national, regional and hospital level
- Procurement models and consortia
- Final negotiations
- International aspects
CASE STUDY AND DISCUSSION:
- Strategic Pharma Pricing Roadmap
- ASEAN’s response to “Early Market Access”
Session 8: Market access in relation to pricing, reimbursement and procurement
- Early access schemes
- Reference pricing, price corridors and launch sequencing
- Indication sequencing
- Patient access schemes
- Parallel trade
MARKET ACCESS ACROSS PRODUCT CATEGORIES IN ASEAN
Session 9 – Orphan Drugs Module
- Introduction
- Specific considerations
- Regulations supporting access
- Pricing
- Pre-approval use
- Case studies and lessons learned – Rare disease
MODULE 4
Session 10 – Biosimilars and Pricing
- Clinical and Budget impact data needs
- Pricing and reimbursement requirements
- Operational issues
Session 11 – Combination products
- Position of regulators
- Pricing and reimbursement requirements
- Data needs and studies
Session 12: Generics
- Abbreviated pricing and reimbursement procedures
- Data needs and studies
- Limits in pricing and reimbursement
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