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20-11-2019 (Singapore)

P52303 Intelligent Container Shipping
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Intelligent Container Shipping

20 – 21 November 2019 | Mandarin Orchard Hotel, Singapore

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MCF Training Grant Is Available For Eligible Participants.
Please Refer To For Information.


Key Learning Outcomes

  • Key trends and drivers of digitalisation and standardisation in container shipping
  • Fundamental technology ecosystem of smart containers
  • Development models for connected supply chains using smart containers
  • Container terminal optimisation through RPA, AVs, smart cranes and many more
  • End-to-end container logistics planning
  • Advanced analytics and applications on smart container vessels’ operations
  • E-commerce services in container shipping
  • Data standards initiatives and cybersecurity for container shipping
  • Document control and automated transaction

New Case Studies & Group Exercises Including

  • IoT sensors, connectivity & communication in smart containers
  • Container logistics demand forecast & capacity allocation
  • Electronic Bills of lading
  • Smart operations on container vessels
  • Cyberattacks and mitigation strategies

 Who Should Attend

This programme offers practical benefits to IT executives and non-technical decision-makers in container shipping industry who require immediately actionable understanding of the technological ecosystem and how to effectively manage digital projects, including:

  • Ship managers/operators
  • Vessel owners
  • Port & Terminal operators
  • Marine service providers
  • IT & Security
  • Digital & Innovation
  • Commercial Operations
  • Directors of Operations, Finance and Logistics Planning
  • Ship developers, Naval Architect
  • Project management
  • Terminal Infrastructure
  • Captain


Packages Price
2 Day TrainingSGD $3495Early Bird

MCF Training Grant Is Available For Eligible Participants.
Please Refer To For Information.

Register 2 Delegates & the 3rd attends FREE!
Group rate is based on normal rate of 2-day main conference package only.
For Group Registrations, email or call +65 6508 2401


  • Special Group Discount pricing is applicable to groups of 2 or more delegates from the same organisation registering for the same event, at the same time.
  • Fee stated is the discounted price PER DELEGATE. Only one discount applies – either the early bird rate OR the Special Group Discount.
  • All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
  • A 7% Goods & Services Tax (GST) is applicable to all Singapore based companies for Singapore venue.
  • View payment terms and bank transfer details, click here »


Lars Jensen Introduction to Digitalisation in Shipping | Liner Shipping – Modelling, Strategy and ProfitabilityLars Jensen
CyberKeel/SeaIntelligence Consulting

Lars Jensen has over 20 years of experience from inside the shipping industry. This covers a combined period of 8 years as Director of Driving and Developing Market Intelligence & Analysis for Maersk Line, Maersk Logistics and The Containership Company. Lars had, in addition, 2 years acting as CEO of the purely online container carrier Youship, as well as in charge of developing and implementing e-Commerce strategy in Maersk Line.

Since 2011, Lars Jensen has acted as an independent strategic analyst, advisor and thought leader in the container shipping industry with customers including container lines, ports and terminals, universities as well as innovative digital and IT companies in the shipping sector. Lars Jensen is CEO and Partner of SeaIntelligence Consulting, focused on providing expert assistance in strategic decision making, analysis, process improvement and revenue management in the shipping sector. Additionally,

Lars Jensen is the co-founder of SeaIntel Maritime Analysis founded in 2011 and focused on providing impartial as well as actionable market intelligence for the container shipping industry. The intelligence is often used by all market participants from carriers and shippers to ports and financial institutions.

He is also the CEO and founder of CyberKeel (now Infospec ApS), providing cyber security assessments onshore and on-vessels as well as assist in improving cyber security readiness. In 2016 Lars Jensen co-founded LinerGrid providing advanced tools to optimise network design for container carriers and also joined the board of the New York Shipping Exchange.

Lars Jensen is a recognised thought leader on strategic developments in the liner shipping industry and is often invited as a speaker at international shipping conferences. Additionally, Lars has designed and delivered executive training courses for the Maersk Line Shipping Education as well as tailor-made training courses for individual companies and is acting as both teacher and coach at the Maritime MBA at Copenhagen Business School.

He is the co-founder of LinerGame which is focused on providing innovative training and teambuilding in the liner shipping industry. He is also the author of the book “Culture Shock in Maersk Line” outlining the changes in the world’s largest container line over the past 15 years and “Liner Shipping 2025” focusing on the changes to come in the industry and how carriers, terminals, shippers and forwards should navigate to be successful.

Digital Badge

Upon completion of this training course, participants will earn a digital badge.

Earners of this badge have acquired practical and immediately useful knowledge of key trends and drivers in digitalising & standardising container shipping. Starting out with a focus on the smart containers ecosystem, attendees will examine container logistics optimisation through the development of terminal automation, smart technologies in vessel, end-to-end container logistics planning, e-commerce services in container shipping and data standard initiatives. They will become essential in their organisations in driving forward cost-effective digital, connected supply chain innovation

container shipping, smart container, end-to-end logistics, RPA, automated vessels, smart cranes, e-commerce, IOT, electronic bill of lading, cyberattacks, connected supply chain, data management, network connectivity, intelligent storing systems, mass deployment, automated gate, automated port calls, smart warehouse

Attend and participate in the 2 full days of training course duration, led by the designated training expert

Available to:
Seminar attendees

Digital Badge FAQ >



  • Drivers of digitalisation and standardisation
  • Impacts of transparency from digitalisation
  • The 5 elements of a digital shipping future
  • Imperative for success


  • IOT sensors, GPS, RFID
  • Connectivity & communication: LPWAN, 5G, network handover
  • Data analytics: cloud-based solutions
  • Power consumption and service continuity


  • The supply chain interdependency, process transparency and supply chain visibility
  • Real-time Container visibility (track & trace)
  • Capturing end-to-end supply chain data
  • Transport notification & delivery of goods
  • Container condition monitoring & cargo inspection
  • Cost-benefit analyses
    • Data management: Integration, quality & governance across the supply chain
    • Analytics capability and forecast functions: demand, rate


  • Parties involved: shippers, NVOCCs, freightforwarders, terminals, carriers, importers/exporters
  • Sensor technologies employed
  • Structuring, managing and visualising data
  • Network connectivity for data sharing
  • Plot testing
  • Project budgeting and timeline


  • Remotely operated cranes & crane automation
  • Increasing container rack capacity
    • Intelligent storing systems
    • Rack design
  • Robotics and automation Automated terminals
    • Intelligent gate-in planning
    • Automated port calls
  • Autonomous vehicles
    • Smart Warehouse Process optimisation
    • Congestion prediction and prevention
  • Case study: Digitising Port Operations for Container Shipping Information & documentation process with between vessels and onshore stakeholders
    • Optimise docking sequence and equipment availability
    • Improve pickup scheduling


  • Empty-container repositioning
    • Big data and AI applications Dynamic capacity reallocation
    • Dynamic pricing & revenue management
    • Demand forecasting
  • Containers’ End-to-end logistics planning


  • Vessel position and speed tracking
  • Remote surveying
  • Cloud-based e-navigation
  • Vessel routing & network optimisation
  • Reefer container conditions monitoring
  • Predictive maintenance
  • Vessel monitoring: Machinery, energy, bunker consumption
  • Container operations, scheduling and handling
  • Advanced analytics applications on vessels’ capacity allocation
  • Intermodal operations
  • Minimising port stays
  • Autonomous vessels


  • E-platform
    • Digital transaction, E-quotation and cargo condition report
    • Online booking, online cargo management
    • Dynamic and instant pricing
  • E-bill of lading solution
  • Payment automation
  • Cargo insurance
  • Assetless cargo forwarding


  • Data-sharing protocols and standards initiatives
  • Automatic identification systems (AIS)
  • Application programming interface (APIs), Electronic data interchange (EDI),
  • Real-time container status
  • Documentation transmission, IoT data
  • Shipment tracking standards
  • Cybersecurity:
    • Security assurance for customer data
    • Security assurance for automated operations


  • E-bills of lading
  • Blockchain-enabled document workflow
  • Marine insurance blockchain platforms
    • Multimodal freight transport
  • Payment & billing automation

when & where

20 - 21 Nov 2019

Mandarin Orchard Singapore, by Meritus
333 Orchard Road, Singapore 238867
Tel: +65 6831 6062 | Fax: +65 6737 3130
Mobile No.: +65 8298 9442
Contact Person: Tan Ai Li

On-site & in-house training

Deliver this course how you want, where you want, when you want – and save up to 40%! 8+ employees seeking training on the same topic?

Talk to us about an on-site/in-house & customised solution.


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