A must-attend course that will benefit all those or associated with in the aviation industry who have had only a little exposure to airlines – gain vital practical information for airlines, airports, tourism bodies, industry suppliers, lawyers, government regulators, financiers / investors, unions and anyone who wants to understand the workings of this important and complex industry.
Key Learning Objectives
- Understand the fundamental principles of the very complex business of airlines and aviation
- Discover the various areas that combine to allow an airline to provide its services
- Undertake practical exercises to experience the difficulty of operating profitably in an industry with extreme costs
- Enhance career opportunities and scope
- Learn about the stakeholders and influencers that have changed the face of aviation worldwide
- Appreciate the strategic issues faced by major airlines as the growth of alliances, codesharing and low cost carriers dominate plans for growth
- Gain an understanding of the importance of areas such as loyalty programs, engineering, fleet and network planning
About the Course
As a large island continent, international and domestic aviation connects Australians with each other and Australia with the rest of the world. It is also central to the Australian economy.
This course will provide an introduction to the fundamentals of the aviation industry focussing on the structure and workings of airlines and the incredible complexity required to meet the demands of a constantly changing highly technical and high demand market.
Air travel is a familiar part of many people’s lives. This course highlights the elements of the aviation industry that provide some order in a chaotic and, literally, fast moving industry. From domestic regulations, where each country has complete jurisdiction to regulate the aviation activity within its territory and the air space above; to international regulations requiring bilateral Air Services Agreements setting out what rights can be operated.
Attendees will gain an understanding of the significance of airline loyalty programs operating worldwide with major airline alliances, an overview of airports, the importance of freight, and the emergence of low-cost carriers around the world.
Optional Day 2:
The Day 2 extension course delivers further insight into the aviation industry with additional information including: aircraft financing, freight operations, maintenance and engineering, training requirements, disaster operations, maximising fleet use, and the effects of delays.
Who Will Benefit
- Newcomers to the aviation industry seeking to add to or update their knowledge.
- Those entering into contracts in the supply chain such as commodity owners / suppliers.
- Clients of airlines and aviation industry service providers.
- Managers, executives and staff from the government, banks, consultants, industry advisors and other professionals seeking more knowledge about the aviation industry.
- Airline employees who would benefit from a more comprehensive overview of the business in which they operate.
About CAPA Knowledge
CAPA Knowledge is a learning initiative by CAPA – Centre for Aviation (CAPA). CAPA is one of the world’s most trusted sources of market intelligence for the aviation and travel industry. Through our expert course instructors, our practical knowledge courses provide access to the most current developments in the industry to help support effective workplace performance.
“Excellent course, thoroughly enjoyed it. Steve was engaging and the course was interactive. Would recommend it to others.”
Assistant Director, Dept. of Infrastructure, Transport, Cities & Regional Development
“Steve is extremely professional and has extensive first hand aviation experience. It was great to hear examples from his career at Qantas when covering the course topics.”
Senior Solutions Consultant, Dassault Systemes
“Steve was very engaging and has a wealth of knowledge.”
Aviation Business Development Manager, Newcastle Airport
1-Day Course Outline
The Complexity of Airlines
- Regulations governing airlines — economic, operational, domestic and International
- Freedoms of the Air — what are they? Impact on air travel
Marketing and Advertising
- Iconic advertising campaigns — what works?
- Influence — how important are loyalty programs to an airline?
- Not all about the flights — the ancillary services offered and alternative ways to earn loyalty rewards
- What is an airports relationship with airlines?
- Security — the front line of safety for passengers and freight
- Airport operations — from check-in to departure
- Lounges — the oasis away from the crowd
- Not all about passengers – dedicated freight aircraft
- Types of aircraft — what’s the best fit?
- Maximising fleet use — ensuring the best return for investment
- Deciding the network — profitable vs non-profitable routes
- Aircraft allocation and market selection
Alliances and Codeshare
- Major alliances — routes, codesharing and loyalty programs
- Risk — getting the right partners
Low Cost Carriers (LCCs)
- Full service airlines vs LCCs — what’s the difference?
- LCCs — why so many? Is it worth it?
The Future for Airlines
- Aircraft — higher, faster longer
- Changing hubs — the impact on tourism
- Space — the final frontier?
Optional Day 2 Extension Course
Introduction and Day 1 Review
- The importance of stakeholders in the aviation industry
-tourism bodies, governments, travel industry
Integrated Operations Centre (IOC)
- What happens in a crisis? — the IOC
Technical and Cabin Crew
- Training — simulators and emergency procedures
- Masterchefs in the air — what does it take?
Engineering and Maintenance
- Safety first — the complexities of increasing technology — when is it too much?
- Fleet size — multiple aircraft opportunities
- Financing, Investment and Procurement
- Revenue management — maximising the money
Alliances and Codeshare
- Virtual Airlines
Leasing and Charters
- Crisis Operations
- Flag / national carriers — subsidiaries vs LCCs
The Future for Airlines
- Challenges and threats
- Onboard amenities and activities — keeping passengers healthy and engaged
On-site & in-house training
Deliver this course how you want, where you want, when you want – and save up to 40%! 8+ employees seeking training on the same topic?
Talk to us about an on-site/in-house & customised solution.