P51545 Coffee 360
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Coffee 360

3 – 5 December 2019, The Reverie Saigon, Ho Chi Minh City, Vietnam

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Processing, Product Innovation and Retailing for the Instant Coffee market

The Government in Vietnam has made its intentions clear, value added processing in Coffee is the way forward for the sector. Investment incentive, exploring new technologies, and helping industry cultivate export markets are all on the agenda.

With massive domestic and export markets to tap on, the instant and soluble coffee market is on a 5% YOY growth trajectory and presents many opportunities. Innovation will rule, be it in product, pricing, packaging or promotion. The industry’s only such event for the region will give you the answers.

Coffee 360 will be co located with the 25th Annual Coffee Outlook, co hosted by the Vietnam Coffee and Cocoa Association.

Tuần Lễ Cà Phê Việt Nam Có Tất Cả »

A Selection of Participants Confirmed to Attend »

Key discussion themes

  • Retail coffee market trends and consumption outlook
  • Global Product development trends across the instant coffee segments
  • Retailer perspectives on consumer behaviour and product innovation
  • Vietnam Government’s policy and incentive for processing facilities
  • Roaster perspectives on investment outlook in Vietnam’s processing facilities
  • Regional and international demand markets for instant coffee products
  • Strategies for penetrating new markets in instant and soluble coffee
  • Understanding market segmentation and the opportunities it brings
  • New technologies shaping processing and product development
  • Packaging trends impacting innovation
  • Advertising, Marketing and Branding strategies
  • New partnerships and e commerce redefining the instant coffee sector
  • Global investment in processing facilities and a long-term view of capacity, and supply / demand balance

The Coffee Dinner, 4 December

Open to all industry professionals and not limited to conference participants. A terrific opportunity to network with local and international attendees. Separate registration is required.

Date: 4 Dec 2019
Time: 6.45pm
Venue: The Rooftop B.B.Q
Address: 39 Le Duan Street, MPlaza Building, 2nd Floor, District 1, Ho Chi Minh City, Vietnam
Tel: +84 93 791 3032
Registration fee: US$35nett per pax


Co-Hosted by:


Packages Price
2 Day ConferenceUS $1595Early Bird
Coffee Dinner OnlyUS $35Early Bird
2 Day Conference - Vietnamese DelegateUS $600Early Bird
Extras Price
Coffee Dinner US $35

*Wholly-owned Vietnamese Fees applicable for Vietnamese Citizens employed by wholly-owned Vietnamese companies based in Vietnam.

Pre Conference Workshop: By invitation only, interested parties can apply to Informa Connect.
Please email register@informa.com
Informa Connect reserves the rights to review, accept or reject the applications.

Register 2 Delegates and get 1 FREE PASS
Register 3 Delegates and get 2 FREE PASS
Register 5 Delegates and get 3 FREE PASS

(Group rate is based on normal rate of 2-day main conference package only)

For Group Registrations of more than 3 team members,
email info.sg@informa.com or call +65 6508 2477

  • *Wholly-owned Vietnamese Fees applicable for Vietnamese Citizens employed by wholly-owned Vietnamese companies based in Vietnam.
  • Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time.
  • Fee stated is the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR group rate.
  • All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
  • All delegates from Singapore-based companies are required to pay an additional 7% GST (SINGAPORE EVENTS ONLY)


Agenda and Speakers

For full list of agenda and speakers line-up:

View Agenda > | View Speakers >



Partnership and Profile Building Opportunities are Now Available!
Contact us today to find out how you can position your company as a market leader at this event, and to explore the range of branding and marketing opportunities available.

View sponsors and exhibitors >

Sponsorship Opportunities
Jonathan Kiang
+65 6508 2471

when & where

03 - 05 Dec 2019

The Reverie Saigon
22 – 36 Nguyen Hue Boulevard
& 57-69F Dong Khoi Street
Ho Chi Minh City | District 1, Vietnam
Tel: :+84 28 3823 6688
Fax: :+84 28 3822 3355
E-mail: info@thereveriesaigon.com
Website: www.thereveriesaigon.com


Still have a question?

Speaking Opportunities
Win Min
+65-6508 2443

Sponsorship Opportunities
Jonathan Kiang
+65 6508 2471

Media & Association Partnership Opportunities 
Tham Ruohyi 
+65 6508 2463 



Informa Connect is Singapore's leading event organiser. We conceive, develop and promote our own B2B industry conferences and corporate training courses, and offer tailored managed event solutions.

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