Choose Location

28-11-2019 (Singapore)

P40104 Business Management in Pharmaceutical Industry
Download Brochure Request

Register your interest

Comments

Register your interest

Comments

Business Management in Pharmaceutical Industry

28 -29 November 2019 | Mandarin Orchard Hotel, Singapore

Book Now Download Brochure

overview

Key Learning Outcomes

  • Develop strategic analyses of Pharma industry: competitive environment, management strategies, business modelsmarket dynamics and value chain
  • Define, measure, diagnose, analyse and mitigate specific business problems
  • Practical commercial competencies for pharma industry
  • Managing complex commercial relationship and stakeholders’ expectation
  • Portfolio Management & Optimisation: Gap identification, asset evaluation, and making strategic investment decisions
  • Product launch, marketing, business development and market access case studies
  • Analyse business models for successful implementation of digital technologies
  • Learn how successful leaders drive change in pharmaceutical organisations

Who Should Attend

This 2-day seminar will benefit any executives within Biopharmaceutical value chain who require practical, immediately actionable fundamentals and strategies to excel in their commercial analyses and leadership, including (but not limited to):

  • C-level, Directors
  • Business Development
  • Sales & Marketing
  • Market Access
  • Business Analyst
  • Pricing, Reimbursement & Payer Management
  • Research & development
  • Patient Affairs, Public Affairs
  • Finance Managers
  • Contracting & Legal Counsel
  • New entrant professionals

What Delegates Liked About Our Life Science Programmes

Trainer has great experience & approach to teaching and offers substantial knowledge in end-to-end process for contract manufacturing
– Christy Oi, Regional Financial Controller, IPSEN Pharma Singapore

The course enabled me to improve general understanding on Pharma regulations, as well as participate in active discussion with other trainees
– Chng Kien Peng, Executive Director, Xepa-Soul Pattinson (S) Pte Ltd

The programme includes good overview information on pharma strategies across the ASEAN region. I enjoyed the global drug trends discussion
– Shahanar Sulaiman, Deputy Operations Director, Pharmaniaga Manufacturing Berhad

The trainer was consistently enthusiastic & very knowledgeable
– Ben Horder, Managing Counsel ,A Menarini Asia-Pacific Holdings Pte Ltd

Very practical and applicable to my work. Healthy balance between theory and practical implementation
– Donai Mc Angelo T. Valde, President / Medical Director, Centre Medicale Internationale

pricing

Packages Price
2 Day TrainingSGD $3495Early Bird

Register 2 Delegates & the 3rd attends FREE!
Group rate is based on normal rate of 2-day main conference package only.
For Group Registrations, email register@informa.com or call +65 6508 2401

 

  • Special Group Discount pricing is applicable to groups of 2 or more delegates from the same organisation registering for the same event, at the same time.
  • Fee stated is the discounted price PER DELEGATE. Only one discount applies – either the early bird rate OR the Special Group Discount.
  • All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
  • A 7% Goods & Services Tax (GST) is applicable to all Singapore based companies for Singapore venue.
  • View payment terms and bank transfer details, click here »

Trainer

Tryphena Liau
Co-Founder & Commercial Director
Zerorange Healthcare

Over 20 years in biopharmaceutical industry, Tryphena has held senior commercial leadership at various multinational organisations including Roche, SmithKline Beecham, Pfizer, GSK, Novartis, Leo Pharma and Novo Nordisk.

As a commercial strategist, she’s developed and led a range of roles, from portfolio management & product life-cycle management, marketing & commercial effectiveness, market access & public affairs, branding to talent development, overall P&L and regional leadership. As a leader, Tryphena was responsible for the leadership, people management, career development & progression of multinational teams. Tryphena’s track records comprise hands-on exposure across the region and with a wide range of pharmaceutical therapies, including

  • Led Novo Nordisk (Malaysia, Singapore & Brunei) strategies in Brand & Portfolio Development, Market Access, Pricing & Contracting, P&L for diabetes, haemophilia, growth hormone & hormone replacement products
  • Defined Leo Pharma’s strategies for dermatology & thrombosis product launches, inventory management, third-parties management, business development & investment
  • Led strategic branding, investment, resources allocation, marketing and new product launches for Novartis’s portfolio of Hypertension, diabetes, respiratory, osteoporosis & pain, Sandoz-branded generics, and other established medicines
  • In charge of GSK’s product portfolio, branding, marketing execution, new product launches of respiratory, anti-infectives, allergy, urology, thrombosis, cardiovascular & metabolism, branded generics, neurology, psychiatry osteoporosis and many more

Presently the Commercial Director at Zerorange Healthcare, Tryphena leverages her deep understanding of the pharmaceutical industry to help healthcare providers develop patient-centric services through exclusive product promotion strategies (EPP); patient education, engagement & support programmes (PEESP); strategic project consultancy (SPC) as well as digital health solutions (DHS). She helps clients formulate & refine strategies for drug registration, marketing plans, regulatory & medical affairs management, business intelligence & analytics, patient engagement, and many more.

She has led, strategised and managed multinational teams across a range of commercial functions including Product Life-cycle Management, Sales & Medico-Marketing, Business Development, Branding, Market Access, Portfolio and P&L Management, Countries’ leadership and Digital Innovation.

Digital Badge

Upon completion of this training course, participants will earn a digital badge.

Earners of this badge have acquired advanced-level commercial tools and leadership strategies in managing pharmaceutical organisations. They are proficient at identifying, diagnosing and monitoring business performance problems through which analysing organisation’s priority (including portfolio management/optimisation, cross-functional collaboration & change) and maximising the value from commercial alliances including partners and M&A options. They are also thought leaders in developing product launch, market access, go-to-market implementation and P&L management

Skills:
pharmaceutical, business management, commerical, thought leadership, organisational change, stakeholder management, market access, marketing, go-to-market strategies, pharma 4.0, business performance, PESTEL, SWOT, Porter’s five forces, risk mitigation

Eligibility:
Attend and participate in the 2 full days of training course duration, led by the designated training expert

Available to:
Seminar attendees

Digital Badge FAQ >

Agenda

STRATEGIC THINKING APPLIED TO PHARMACEUTICAL INDUSTRY

  • Analyse pharmaceutical value chain and business models
  • Understanding the pharma market dynamics
  • Competitive environment analyses (with case study)
  • Strategic planning & choice
  • Management strategies in a matrix environment

MANAGING BUSINESS PERFORMANCE IN PHARMACEUTICAL ORGANISATIONS

  • How is performance defined?
  • Strategic analyses – key tools
    • PESTEL, SWOT, PORTER’S FIVE FORCES
    • Applying the tools to your organisational context (workshop)
  • Scenario planning & risk mitigation (with case study)
  • Measuring organisational performance

GROUP EXERCISE: DIAGNOSING SPECIFIC BUSINESS PROBLEMS

BUSINESS & COMMERCIAL MANAGEMENT SKILLS FOR PHARMA INDUSTRY

  • Cash flows and P&L management
  • The function of business development
  • Preparing business cases for investment
  • Strategic alliances in pharma industry
  • Partnering strategies
  • M&A Market and deal making

LEADERSHIP AND STAKEHOLDER MANAGEMENT

  • Controlling & managing complex commercial relationships
  • Managing external key stakeholders
  • Driving cross-functional collaboration
  • Managing expectations of local and above-country leadership

PORTFOLIO MANAGEMENT AND OPTIMISATION

  • Identify gaps in product portfolio
  • Valuation of assets
  • Access internal candidates against competitors’ pipelines
  • Capital allocation, prioritisation and optimisation
  • Making strategic choices on R&D investment
  • Case study: sale forecasts for pipeline candidates and patient-based sales forecasts
  • Case studies – evaluation frameworks

CASE STUDY – NEW PRODUCT LAUNCH AND MARKET ACCESS

  • Regulatory considerations
  • From NPD to commercialisation
  • Market access & pricing

STRATEGIC MARKETING AND GO-TO-MARKET IMPLEMENTATION

  • Customer profiles, insights and mapping
  • Evaluating internal resources & capabilities
  • Setting key performance indicators
  • Product promotion
  • Marketing mix and communications strategies in Pharma sector
  • Putting strategy into execution
  • P&L Management
  • Product life-cycle management • Brand positioning & customer experience

IMPLEMENTING MODELS FOR PHARMA 4.0

CASE STUDY: LEADING A STRUCTURAL REORGANISATION

  • Planning process for changes
  • Success factors and tracking progress
  • Evaluating and learning from changes

when & where

28 - 29 Nov 2019

Mandarin Orchard Singapore, by Meritus
333 Orchard Road, Singapore 238867
Tel: +65 6831 6062 | Fax: +65 6737 3130
Mobile No.: +65 8298 9442
Contact Person: Tan Ai Li
Email: aili.tan@meritushotels.com
Website: www.meritushotels.com

On-site & in-house training

Deliver this course how you want, where you want, when you want – and save up to 40%! 8+ employees seeking training on the same topic?

Talk to us about an on-site/in-house & customised solution.

STAY UPDATED ON OUR NEWS & EVENTS

Informa Connect is Singapore's leading event organiser. We conceive, develop and promote our own B2B industry conferences and corporate training courses, and offer tailored managed event solutions.

Find out more