Informa Connect Singapore is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Choose Location

Register your interest


Register your interest


10th Annual Africa Sugar 2020

20 – 22 October 2020
Delivered Digitally

Book Now Register Your Interest Download Brochure


10th Annual Africa Sugar 2020 GOES VIRTUAL

Our sole focus remains to deliver the Africa Sugar experience of enhanced quality and ensure that you are able to network and hear from the region’s leading decision-makers in a safe environment.

After extensive consultation with our partners, we have decided to host the conference online this year.

Read the full advisory from Informa >


The 10th Africa Sugar Conference returns to shape the conversations surrounding the sugar industry in the Africa continent. The conference earns its reputation from a demonstrated track record for quality content and is the African sugar industry leaders’ go-to event with meaningful business connections made year-on-year.

Delivered digitally to help manage travel and physical distancing restrictions, expect the latest industry insights and updates streamed live and on-demand in a brand new format. With access to new premier content, strategic leadership insights and new networking opportunities, the event continues to bring together top players and industry heavyweights across Africa to highlight the latest market insights and centre-stage key case studies.


What’s new in 2020?

  • Deep dive into global market movements and its implications for Africa
  • Special coverage of intra-African trade and its impact on the sugar industry
  • Changing consumer perspectives
  • Best practices for efficiency and production
  • Continued focus on sugar diversification, with a deeper look at the roadmap for ethanol and co-generation
  • Spotlight on Africa’s sugar value chains; country-specific insights and developments
  • Action-geared, thought-leadership sessions for moving the industry forward
  • Sustainable commercial best practices


“Very enriching and always informative. It keeps one abreast of the developments in the sugar industry in Africa.”
Abdul Rasheed Olayiwola, General Manager – Finance, BUA Group

“The conference is packed with a lot of valuable information on the whole sugar industry value chain, very relevant for all sugar millers and downstream industry operators.”
Lusubilo Chakaniza, CEO, Ethanol Company

“Very educative conference that Africa can learn from to revitalize the sugar industry.”
Mary Teresa Gondi, Interim Senior Market Research Officer, AFA – Sugar Directorate

“This is the best Sugar Updating Conference in the region.”
Mwine Jim Kabeho, E.D & Chairman, Madhvani Group & Uganda Sugar Manufacturers Association

“This is one place where you will find all the Sugar Industry players and see a hybrid of solutions.”
Grace Bunanukye Bwengye, Planner Agriculture, National Planning Authority Uganda





Mwine Jim Kabeho, Chairman, Uganda Sugar Manufacturers Association, Uganda

9:30 am

  • The state and value of intra-African trade, and its impact on the sugar sector
  • Region’s export and production growth against a global landscape
  • Emerging trading hubs within Africa and the role of COMESA in integrating the sub-region
  • Recovering from COVID-19 – how are the region’s supply chains and trade flows impacted and recuperating?

10:00 am

Online Networking & Stretch Break

10:30 am


  • Surplus, profitability, priorities and key commercial focus today
  • Moving forward with domestic and overseas strategies – key business priorities today for the region
  • Private and public sector partnerships
  • Perspectives on the ongoing impact of trade on the sugar industry
  • Co-generation and the case for revenue diversification: what kind of groundwork needs to be established?
  • Costs of production and future-proofing against risks

11:15 am

Supporting the African Sugar Industry in Continental Economic Growth

Mulhim Eltayeb, Interim Executive Director, Africa Sugar Development Task Force

11:45 am

  • From Africa’s largest sugar producer: regional markets demand outlook – cane yield, currencies, macro and microeconomics factors influencing African sugar markets
  • Making sense of sugar – prospectus and growth as we see it
  • Production projection in 2021 and Illovo Sugar’s case in the continued production of sugar and ethanol for regional demand

12:15 pm

Driving Growth in Africa: Expansion & African Projects Showcase

Chaitralli Bhosale, Head, International Business, Saisidha, India

12:45 pm

  • Sugar market policies
  • Import, price and supply chain
  • Milling activities in spotlights and cane demand
  • Government incentives and support

1:15 pm

End of Day 1

9:00 am


  • Alteo’s operations in numbers
  • Building resilience through diversification
  • Commercial strategies, case study, and showcases
    • The Tanzanian success story
    • Building an out-grower community in Kenya

9:30 am

10:00 am

  • The business case for co-generation
  • Critical success factors for co-generation (Sugarcane supply, PPA, license)
  • Physical performance indicators (2011-2019)
  • Future developments

10:30 am

Online Networking & Stretch Break

11:00 am

  • Biocom in numbers: the production of sugarcane, ethanol and electricity for the domestic market, and forecasted growth
  • Development potential, investments in cutting-edge technology, and exports
  • The role of mechanization in productivity and attaining self-sufficiency across facilities

11:30 am

Beyond Milling: Product Diversification and Technology Showcase

Ahmet Yenişehirli, Business Manager, Middle East & Africa, CNH Industrial - New Holland Agriculture, Turkey

12:30 pm

  • Tech in sugar production
  • Beyond Africa – Middle East and more, how is trade evolving?
  • Diversification on product portfolio, and other non-sugar businesses

1:00 pm

End of Day 2

9:00 am


  • Outlook for the global sugar market. 
  • COVID19 changing the market dynamics in 2020  
  • Preliminary view of the crop 20/21 

9:30 am

  • Global sugar marketplace is not informed by level playing field – all major industry sugar players have supported their industries through variety of measures
  • The ruled-based system that WTO supports does not embrace past infractions
  • While China and Thailand has capitulated to reform following formal complaint to WTO, India has yet to buckle as it pursues biofuels policy that is “get out of jail free card”

10:00 am

  • Changes in consumer demands and consumption patterns: a soft drinks manufacturer’s perspective on sugar and substitutes
  • Who benefits the most?
  • How can the benefit be translated to more people in-country?
  • Where should the Private Sector and Government meet?

10:30 am

Online Networking & Stretch Break

11:00 am


  • Sugar Act 2020 and making sense of its impact on the local economy and EAC
  • Upcoming developments and pipelines for the industry
  • Key priorities for sugar players and the way forward

11:30 am

  • Insights to commercially-led sustainable impact for sugar production
  • Successful case studies in Africa

12:00 pm

Yield Maximization in Sugar Cane through Biological Inputs

Bernardo G. Arnaud, Chairman - StarkSat | NovaTero BioAg | Meteora Seeds

12:30 pm

  • Creating a sustainable environment
  • Transition for a private company to a private public limited country
  • Developing the agriculture needs with government

1:00 pm

End of Day 3


Packages Price
Live Online ExperienceUS $899Early Bird

Corporate Rate:
Register 50 Passes At A Fixed Price of USD $6,027
Register 25 Passes At A Fixed Price of USD $3,853

Register 3 Delegates or more USD 699 per delegate

For Group Registrations of 3 or more delegates:
email or call +65 6508 2477

Accessing Informa Connect Virtual Conferences – Notice for participants from China and Indonesia
Delegates are advised to test and confirm their access to our event platform (Brella). Based on our test results, China, Indonesia have limitations on accessing these platforms and may need a VPN.

Delegates are required to source and pay for their own VPN. Below are some options of VPN providers, as mentioned in often viewed portals. Informa Connect is not liable for quality or security issues and participants are advised to seek clearance from their internal IT departments before procuring the same.

Thank you for your attention to this matter.

Terms & Conditions

  • Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time.
  • Fee stated is the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR group rate.
  • All delegates from Singapore-based companies are required to pay an additional 7% GST (SINGAPORE EVENTS ONLY)
  • View payment terms and bank transfer details, click here »

Conference Highlights

Gain access to simultaneous streams of live content across three days of the conference along with quality matchmaking opportunities!

Hear from sugar industry experts live and schedule your sessions with a virtual agenda, completely customisable to opt into any panels offered across our three days event.



With intent based and AI powered virtual matchmaking, you will meet quality leads over 1:1 meetings to make meaningful connections.



We will provide full access for you to view our quality content on demand for up to three months after the event ends so that you don’t miss out on any session.



A virtual showcase of players in the industry for you to view product demos, network and take your business to the next level. 



View and interact with other participants and speakers during the sessions with live Q&A, chats and polls.

Why Attend A Digital Event

Connect instantly with full visibility of the participant list via our secure and unique match making platform accessible to all participants, and integrated with the virtual conference

Knowledge and Engagement
Same content, but more interactive. Even more opportunities to reach out to fellow participants and speakers using specific tools in our virtual conference platform

Time-Efficient and Cost-Saving 
Save valuable time and money on travelling and accommodation

Focused and Timely Learning 
Receive the latest and most timely trends and figures from leading industry players at your convenience

With our On Demand Webcasts you can participate from any location, better plan your time and watch what you missed whenever you want

Digital Sponsorship

Position your company in the networking heart of this event and create great connection with your attendees


Thought Leadership
Offer keynotes and educational sessions to your audience through live webinars or pre-recorded video broadcast with automated reminders, Q & A sessions and polls to keep your attendees engaged


Virtual Booths
Online spaces with your brand identity, showcase product demos, live chat with audiences., add videos, collateral, staff profiles and more



Accelerated Brand Exposure
Gain prominence with focused digital theatres in the lead up, main conference days, and up to 3months after the event with our on-demand content modules


Lead Generation
Measurable exposure and trackable meetings generate great ROI. Booth views, meeting requests, engagement rates – you’ll have all the data you need from our post event metrics


Informa Data+
Unique option for increased lead generation through retargeting of our global proprietary database in social media



Powerful Digital Matchmaking
Build valuable relationships with our intelligent matchmaking tool, live chat and integrated 1:1 video calls



Get in Touch to Find Out More About Digital Presence

For more information on digital sponsorship opportunities, please contact:

Jonathan Kiang
+65 6508 2471,

Michael Luo
+65 6508 2874,


Media & Association Partnership Opportunities
Eileen Tan
+65 6508 2462

View Partners profile >>


10th Africa Sugar Interview Series: Subhash Abeywickrama, Chief Operating Officer and Director, Sunbird Bioenergy, Sierra Leone.
Read more »

10th Africa Sugar Interview Series: Mulhim Eltayeb, Interim Executive Director, Africa Sugar Development Task Force.
Read more »

Onboarding Sessions Available

To help attendees to better familiarize with the virtual platform, we are running onboarding sessions as follows:

30 September 2020  – 5 to 5.30pm SGT
6 October 2020  – 5 to 5.30pm SGT
8 October 2020  –  5 to 5.30pm SGT
13 October 2020  –  5 to 5.30pm SGT
15 October 2020  – 5 to 5.30pm SGT

Click here to register for your preferred timeslot, or email


Mwine Jim Kabeho

Chairman, Uganda Sugar Manufacturers Association, Uganda

Joel H. Okwir

Agriculture Economist, COMESA, Zambia

Arvind Chudasama

Editor, International Sugar Journal, U.K.

Frederick North-Coombes

Chief Executive Officer, Transmara Sugar Company, Kenya

Johann van der Merwe

Group Head, Advocacy, Illovo Sugar, South Africa

Farhan Nakhooda

Director, Projects, Madhvani Group, Uganda

Nick Jackson

Managing Director, Royal Eswatini Sugar Corporation, Eswatini

Mulhim Eltayeb

Interim Executive Director, Africa Sugar Development Task Force

Chaitralli Bhosale

Head, International Business, Saisidha, India

Rosemary A. Owino

Interim Head, Sugar Directorate, Agriculture & Food Authority, Kenya

Stephane Isautier

Head, East Africa Operations, Alteo Group, Mauritius

Vipul Kulkarni

Chief Executive Officer, Ulka, India

Oswald Magwenzi

Managing Director, Ubombo Sugar, Eswatini

Luis Bagorro Júnior

Deputy General Director, BIOCOM, Angola

Ahmet Yenişehirli

Business Manager, Middle East & Africa, CNH Industrial - New Holland Agriculture, Turkey

Subhash Abeywickrama

Chief Operating Officer and Director, Sunbird Bioenergy, Sierra Leone

Hassan Hashim Erwa

General Manager, Sales & Marketing, Kenana Sugar Company Ltd., Sudan

Bruno Boszczowski

Head of Sugar Research, ED&F Man, U.K.

Simon Kaheru

Public Affairs & Communications Director (Century & Rwenzori Bottling Companies in Uganda), Coca-Cola Beverages Africa, Uganda

Hayley Humphreys

Programme Manager, VIVE Sustainable Supply Programme, Czarnikow Group, U.K.

Bernardo G. Arnaud

Chairman - StarkSat | NovaTero BioAg | Meteora Seeds

Amina Hersi Moghe

Chief Executive Officer, Horyal Investments Holding and Atiak Sugar Factory, Uganda

when & where

20 - 22 Oct 2020

Virtual Conference


Still have a question?

Customer Service
 +65 6508 2401

Speaking Opportunities
Genevieve Lim
+65-6508 2472

Sponsorship Opportunities
Jonathan Kiang
+65 6508 2471

Michael Luo
+65 6508 2874

Media & Association Partnership Opportunities
Eileen Tan
+65 6508 2462



Informa Connect is Singapore's leading event organiser. We conceive, develop and promote our own B2B industry conferences and corporate training courses, and offer tailored managed event solutions.

Find out more

COVID 19 Advisory from Informa
Learn More