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10th Annual Africa Sugar 2020

20 – 22 October 2020
Delivered Digitally

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10th Annual Africa Sugar 2020 GOES VIRTUAL

Our sole focus remains to deliver the Africa Sugar experience of enhanced quality and ensure that you are able to network and hear from the region’s leading decision-makers in a safe environment.

After extensive consultation with our partners, we have decided to host the conference online this year.

Read the full advisory from Informa >


The 10th Africa Sugar Conference returns to shape the conversations surrounding the sugar industry in the Africa continent. The conference earns its reputation from a demonstrated track record for quality content and is the African sugar industry leaders’ go-to event with meaningful business connections made year-on-year.

Delivered digitally to help manage travel and physical distancing restrictions, expect the latest industry insights and updates streamed live and on-demand in a brand new format. With access to new premier content, strategic leadership insights and new networking opportunities, the event continues to bring together top players and industry heavyweights across Africa to highlight the latest market insights and centre-stage key case studies.


What’s new in 2020?

  • Deep dive into global market movements and its implications for Africa
  • Special coverage of intra-African trade and its impact on the sugar industry
  • Changing consumer perspectives
  • Best practices for efficiency and production
  • Continued focus on sugar diversification, with a deeper look at the roadmap for ethanol and co-generation
  • Spotlight on Africa’s sugar value chains; country-specific insights and developments
  • Action-geared, thought-leadership sessions for moving the industry forward
  • Sustainable commercial best practices


“Very enriching and always informative. It keeps one abreast of the developments in the sugar industry in Africa.”
Abdul Rasheed Olayiwola, General Manager – Finance, BUA Group

“The conference is packed with a lot of valuable information on the whole sugar industry value chain, very relevant for all sugar millers and downstream industry operators.”
Lusubilo Chakaniza, CEO, Ethanol Company

“Very educative conference that Africa can learn from to revitalize the sugar industry.”
Mary Teresa Gondi, Interim Senior Market Research Officer, AFA – Sugar Directorate

“This is the best Sugar Updating Conference in the region.”
Mwine Jim Kabeho, E.D & Chairman, Madhvani Group & Uganda Sugar Manufacturers Association

“This is one place where you will find all the Sugar Industry players and see a hybrid of solutions.”
Grace Bunanukye Bwengye, Planner Agriculture, National Planning Authority Uganda


Conference Highlights

Gain access to simultaneous streams of live content across three days of the conference along with quality matchmaking opportunities!

Hear from sugar industry experts live and schedule your sessions with a virtual agenda, completely customisable to opt into any panels offered across our three days event.



With intent based and AI powered virtual matchmaking, you will meet quality leads over 1:1 meetings to make meaningful connections.



We will provide full access for you to view our quality content on demand for up to three months after the event ends so that you don’t miss out on any session.



A virtual showcase of players in the industry for you to view product demos, network and take your business to the next level. 



View and interact with other participants and speakers during the sessions with live Q&A, chats and polls.

Why Attend A Digital Event

Connect instantly with full visibility of the participant list via our secure and unique match making platform accessible to all participants, and integrated with the virtual conference

Knowledge and Engagement
Same content, but more interactive. Even more opportunities to reach out to fellow participants and speakers using specific tools in our virtual conference platform

Time-Efficient and Cost-Saving 
Save valuable time and money on travelling and accommodation

Focused and Timely Learning 
Receive the latest and most timely trends and figures from leading industry players at your convenience

With our On Demand Webcasts you can participate from any location, better plan your time and watch what you missed whenever you want

Digital Sponsorship

Position your company in the networking heart of this event and create great connection with your attendees


Thought Leadership
Offer keynotes and educational sessions to your audience through live webinars or pre-recorded video broadcast with automated reminders, Q & A sessions and polls to keep your attendees engaged


Virtual Booths
Online spaces with your brand identity, showcase product demos, live chat with audiences., add videos, collateral, staff profiles and more



Accelerated Brand Exposure
Gain prominence with focused digital theatres in the lead up, main conference days, and up to 3months after the event with our on-demand content modules


Lead Generation
Measurable exposure and trackable meetings generate great ROI. Booth views, meeting requests, engagement rates – you’ll have all the data you need from our post event metrics


Informa Data+
Unique option for increased lead generation through retargeting of our global proprietary database in social media



Powerful Digital Matchmaking
Build valuable relationships with our intelligent matchmaking tool, live chat and integrated 1:1 video calls



Get in Touch to Find Out More About Digital Presence

For more information on digital sponsorship opportunities, please contact:

Jonathan Kiang
+65 6508 2471,

Michael Luo
+65 6508 2874,


View Sponsors profile »



Media & Association Partnership Opportunities
Eileen Tan
+65 6508 2462

View Partners profile >>


10th Africa Sugar Interview Series: Subhash Abeywickrama, Chief Operating Officer and Director, Sunbird Bioenergy, Sierra Leone.
Read more »

10th Africa Sugar Interview Series: Mulhim Eltayeb, Interim Executive Director, Africa Sugar Development Task Force.
Read more »

Onboarding Sessions Available

To help attendees to better familiarize with the virtual platform, we are running onboarding sessions as follows:

8 October 2020  –  12 to 12.30pm EAT (UTC +3)
13 October 2020  –  12 to 12.30pm EAT (UTC +3)
15 October 2020  – 12 to 12.30pm EAT (UTC +3)

*All timings stated are in Eastern Africa Time. Click here to convert to your time zone >>

To register for your preferred timeslot, click here to submit your details, or email


Mulhim Eltayeb

Interim Executive Director, Africa Sugar Development Task Force

Mwine Jim Kabeho

Chairman, Uganda Sugar Manufacturers Association, Uganda

Arvind Chudasama

Editor, International Sugar Journal, U.K.

Frederick North-Coombes

Chief Executive Officer, Transmara Sugar Company, Kenya

Johann van der Merwe

Group Head, Advocacy, Illovo Sugar, South Africa

Farhan Nakhooda

Director, Projects, Madhvani Group, Uganda

Nick Jackson

Managing Director, Royal Eswatini Sugar Corporation, Eswatini

Rosemary A. Owino

Interim Head, Sugar Directorate, Agriculture & Food Authority, Kenya

Anmol Mudholkar

Business Head - Sugar Division, Thyssenkrupp, India

Oswald Magwenzi

Managing Director, Ubombo Sugar, Eswatini

Stephane Isautier

Head, East Africa Operations, Alteo Group, Mauritius

Vipul Kulkarni

Chief Executive Officer, Ulka, India

Subhash Abeywickrama

Chief Operating Officer and Director, Sunbird Bioenergy, Sierra Leone

Ahmet Yenişehirli

Business Manager, Middle East & Africa, CNH Industrial - New Holland Agriculture, Turkey

Joseph Sswerdda

Acting Brand Manager, CMC, Uganda

Hassan Hashim Erwa

General Manager, Sales & Marketing, Kenana Sugar Company Ltd., Sudan

Bruno Boszczowski

Head of Sugar Research, ED&F Man, U.K.

Simon Kaheru

Public Affairs & Communications Director (Century & Rwenzori Bottling Companies in Uganda), Coca-Cola Beverages Africa, Uganda

Hayley Humphreys

Programme Manager, VIVE Sustainable Supply Programme, Czarnikow Group, U.K.

Naarayanan Krishnasamy

Assistant General Manager, Agriculture, Bagamoyo Sugar (Bakhresa Group), Tanzania

when & where

20 - 22 Oct 2020

Virtual Conference


Still have a question?

Customer Service
 +65 6508 2401

Speaking Opportunities
Genevieve Lim
+65-6508 2472

Sponsorship Opportunities
Jonathan Kiang
+65 6508 2471

Michael Luo
+65 6508 2874

Media & Association Partnership Opportunities
Eileen Tan
+65 6508 2462


Key Sponsor Digital Sponsor Session Spotlight Sponsor



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